We have been creating newsletters for several of our clients now for many years. After trying various services we have decided to move our clients to Campaign Monitor. We have been using this service for one of our clients for their last three newsletters and have been very impressed. Here are some of the reasons.

1.Ease of newsletter creation.:
We have been creating our newsletters in html which means the client has to send us the text and we convert it into a newsletter using a template that we have been using. With Campaign Monitor we can create a template using their tag system which creates a template that can be edited through a simply wysiwyg editor. This way our client can enter their own copy, and easily edit their copy if they need to make changes. They can also add their own images and the template has a means to automatically create a table of contents for the newsletter.

2.Tracking:
After sending the newsletter, Campaign Monitor has an easy to use reporting system which allows our clients to see not only how many “opens” they got, but exactly who opened it, which email clients are being used and which links were clicked. They even have an A/B split system where you can create two different newsletters or create two different subject lines and then compare the results of the two campaigns to help fine tune their campaigns.

3.Subscriber Management:
The management of subscribers couldn’t be easier, you can see you bounce reports and quickly move people into an inactive status. This way you don’t keep sending to these people with increased risk that systems will flag your email as spam.

4.Other features:
There is a testing service to see if your emails will be flagged as spam as well as what it will look like in different email clients, easy forms to add to your website to allow subscribers to sign up, and a fast easy to use administrative panel which we can create a separate login for each client.

We were also impressed with the customer support from Campaign Monitor when we had questions for them. Their answers were timely and helpful. We have tried other services and software, both integrated into our websites and outside. These did not meet the same level of excellence that Campaign Monitor provides. We look forward to sharing this service with all of our clients that send out Newsletters, or are thinking about doing so. If you would like to give it a try, let us know and we’ll get you set up.